
THE OBSTACLES TO DIGITAL GROWTH THAT YOU'RE NOT THINKING ABOUT
Digital advertising is more essential than ever in media-company growth and much more complex than print-magazine sales. Campaigns require exponentially more post-sale activity, and often last for months, with specific deliverables that far exceed merely including a piece of creative in a print-magazine imposition. Coordination and visibility crossing a host of departments is critical, as is investment in appropriate software solutions and training for team members. In this r